Director of Marketing & Ecommerce
The Woodlands, TX
Full Time
Marketing
Senior Executive
POSITION TITLE: Director of Marketing & Ecommerce
REPORTS TO: CEO
LOCATION: The Woodlands, Texas
POSITION: Full-Time
COMPANY OVERVIEW
NorthSky Supply was founded in 2024 in The Woodlands, Texas, and is a streamlined, eCommerce-forward, innovative B2B MRO distribution platform. Our mission is to save businesses money on the products they need most, without sacrificing quality. We accomplish this through deep partnerships with manufacturers around the globe, reducing links in the supply chain, and a simple, easy-to-navigate e-commerce platform focused on small and medium-sized businesses. As a rapidly growing startup, we offer exciting growth opportunities that allow you to make a direct and long-term impact on both our business and the broader MRO industry.
POSITION OVERVIEW
The Director of Marketing and Ecommerce will be responsible for architecting and executing the end-to-end marketing strategy for NorthSky, driving brand awareness, customer acquisition, and ecommerce performance. This role spans digital and traditional channels, with a focus on leveraging new media, innovative technologies, and bold creative thinking to stand out in a competitive market. With a deep understanding of the industry and a sharp eye for opportunity, you will partner closely with executive leadership to define our marketing roadmap in a fast-paced, entrepreneurial environment.
Your leadership will directly influence NorthSky’s position in the market, enabling scalable demand generation, eCommerce growth, and long-term customer loyalty. You will be responsible for building and guiding a high-performing marketing team while aligning all initiatives with business goals and operational excellence.
RESPONSIBILITIES:
Marketing & Ecommerce Strategy
Leadership & Team Management
Brand Building & Market Positioning
Digital & Demand Generation
Market & Competitive Intelligence
Team & Budget Oversight
Analytics & Reporting
KEY METRICS:
Qualifications
BENEFITS & PERKS
NorthSky offers a competitive and comprehensive benefits package designed to support your well-being and success:
OUR CULTURE
At NorthSky, we embrace a fast-paced, performance-driven environment rooted in collaboration, innovation, and accountability. We encourage open communication, experimentation, and continuous learning. The Director of Marketing & Ecommerce will be a cultural leader — someone who not only drives numbers but champions values that foster trust, ambition, innovation and resilience.
DIVERSITY & INCLUSION
At NorthSky Supply Inc., we are committed to fostering a diverse, inclusive, and equitable workplace where everyone feels valued and empowered to contribute. We are proud to be an Equal Opportunity Employer and consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other legally protected characteristic.
If you require reasonable accommxodations to participate in the application or interview process, please indicate your needs in the application, and we will be happy to assist.
REPORTS TO: CEO
LOCATION: The Woodlands, Texas
POSITION: Full-Time
COMPANY OVERVIEW
NorthSky Supply was founded in 2024 in The Woodlands, Texas, and is a streamlined, eCommerce-forward, innovative B2B MRO distribution platform. Our mission is to save businesses money on the products they need most, without sacrificing quality. We accomplish this through deep partnerships with manufacturers around the globe, reducing links in the supply chain, and a simple, easy-to-navigate e-commerce platform focused on small and medium-sized businesses. As a rapidly growing startup, we offer exciting growth opportunities that allow you to make a direct and long-term impact on both our business and the broader MRO industry.
POSITION OVERVIEW
The Director of Marketing and Ecommerce will be responsible for architecting and executing the end-to-end marketing strategy for NorthSky, driving brand awareness, customer acquisition, and ecommerce performance. This role spans digital and traditional channels, with a focus on leveraging new media, innovative technologies, and bold creative thinking to stand out in a competitive market. With a deep understanding of the industry and a sharp eye for opportunity, you will partner closely with executive leadership to define our marketing roadmap in a fast-paced, entrepreneurial environment.
Your leadership will directly influence NorthSky’s position in the market, enabling scalable demand generation, eCommerce growth, and long-term customer loyalty. You will be responsible for building and guiding a high-performing marketing team while aligning all initiatives with business goals and operational excellence.
RESPONSIBILITIES:
Marketing & Ecommerce Strategy
- Develop and own NorthSky’s holistic marketing strategy—online and offline—with a focus on generating revenue, brand awareness, customer engagement, acquisition, and retention.
- Lead strategy and execution for all digital marketing channels including PPC, SEO, email, retargeting, social media, display, affiliate, content marketing, and shopping feeds.
- Explore and pilot emerging media formats (e.g., influencer marketing, live shopping, interactive content, new ad platforms, AI-based personalization tools) to drive customer attention and engagement.
- Establish and manage ecommerce strategy, including customer journey optimization, site performance, and conversion rate improvements.
Leadership & Team Management
- Lead, develop, and mentor a high-performing team of marketing and ecommerce professionals, including acquisition, content, creative, analytics, and ecommerce operations.
- Foster a culture of creativity, accountability, data-driven decision-making, and continuous improvement.
- Collaborate closely with Sales, Product Management, IT, Customer Service, and Finance to ensure consistent messaging, alignment of goals, and seamless execution of cross-functional initiatives.
Brand Building & Market Positioning
- Make Noise. Get people to notice us. Capture attention. Disrupt.
- Shape and protect NorthSky’s brand identity, ensuring consistency across all touchpoints.
- Develop compelling campaigns that highlight NorthSky’s value proposition—premium quality at unmatched prices.
- Create positioning that differentiates NorthSky from established players (e.g., Grainger, Uline, Fastenal) and retail competitors (e.g., Lowe’s, Home Depot).
Digital & Demand Generation
- Drive growth through digital channels including SEO/SEM, email, paid advertising, social media, and retargeting.
- Leverage new media tools and channels to differentiate NorthSky from competitors, bring B2C tools into B2B and vice versa
- Manage and optimize the marketing funnel to improve conversion rates and reduce customer acquisition cost (CAC).
- Leverage marketing automation and CRM platforms to execute high-performing campaigns.
Market & Competitive Intelligence
- Conduct ongoing market research to assess customer needs, competitive dynamics, and pricing strategies.
- Translate insights into actionable marketing plans and go-to-market initiatives.
Team & Budget Oversight
- Recruit, develop, and lead a results-driven marketing team.
- Manage departmental budget, ensuring effective allocation of resources across brand and performance initiatives.
- Collaborate cross-functionally with sales, product, and operations to align marketing efforts with business execution.
Analytics & Reporting
- Define key marketing KPIs and provide regular performance reporting to executive leadership.
- Continuously test, measure, and iterate on marketing initiatives to maximize ROI and effectiveness.
KEY METRICS:
- Marketing-attributed revenue
- Customer acquisition cost (CAC)
- Return on ad spend (ROAS)
- Website traffic and conversion rates
- Lead-to-customer conversion rate
- Customer lifetime value (CLTV)
Qualifications
- 10+ years of progressive marketing leadership experience, in B2B or B2C, ecommerce, industrial, or high-growth environments.
- Proven track record of owning and scaling digital customer acquisition channels in a performance-driven culture.
- Hands-on experience with ecommerce platforms (e.g., Shopify Plus), marketing analytics tools, CRM systems, and martech stacks.
- Strong creative sensibility combined with deep analytical skills—comfortable moving between brainstorming sessions and performance reviews.
- Experience managing in-house teams and outside agencies or contractors.
- Exceptional communication, leadership, and organizational skills.
- Bachelor’s degree in Marketing, Business, or a related field (MBA a plus).
BENEFITS & PERKS
NorthSky offers a competitive and comprehensive benefits package designed to support your well-being and success:
- Competitive base salary + performance-based bonus structure
- Health insurance (medical, dental, vision) for employees
- Generous PTO policy and paid holidays
- 401(k) with company matching
- Entrepreneurial, high-performance work culture
- Opportunity to make a direct impact in a fast-scaling business
OUR CULTURE
At NorthSky, we embrace a fast-paced, performance-driven environment rooted in collaboration, innovation, and accountability. We encourage open communication, experimentation, and continuous learning. The Director of Marketing & Ecommerce will be a cultural leader — someone who not only drives numbers but champions values that foster trust, ambition, innovation and resilience.
At NorthSky Supply Inc., we are committed to fostering a diverse, inclusive, and equitable workplace where everyone feels valued and empowered to contribute. We are proud to be an Equal Opportunity Employer and consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other legally protected characteristic.
If you require reasonable accommxodations to participate in the application or interview process, please indicate your needs in the application, and we will be happy to assist.
Apply for this position
Required*